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Thesis

Desire and the ethics of advertising

Abstract:

The aim of this thesis is to examine advertising from the point of view of Christian ethics: how it works, what is wrong with it and how it might go right as a practice. It argues that much existing criticism of advertising is justified, but that its power to create desire might be turned towards serving the good of the education of desire, leading us towards, or strengthening, a love of God, and helping us relate to products and services based on this love. This is significant because lea...

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Division:
HUMS
Department:
Theology Faculty
Sub department:
Theology and Religion Faculty
Role:
Author

Contributors

Department:
CH-CH
Role:
Supervisor
Department:
CH-CH
Role:
Examiner
Role:
Examiner
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
University of Oxford
Language:
English
Keywords:
Subjects:
UUID:
uuid:fbf15b78-2712-4c2d-a07a-fcdce4799425
Deposit date:
2016-09-16

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