Thesis
Desire and the ethics of advertising
- Abstract:
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The aim of this thesis is to examine advertising from the point of view of Christian ethics: how it works, what is wrong with it and how it might go right as a practice. It argues that much existing criticism of advertising is justified, but that its power to create desire might be turned towards serving the good of the education of desire, leading us towards, or strengthening, a love of God, and helping us relate to products and services based on this love. This is significant because lea...
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Authors
Contributors
+ Biggar, N
Department:
CH-CH
Role:
Supervisor
+ Edwards, M
Department:
CH-CH
Role:
Examiner
+ Hayes, M
Role:
Examiner
Bibliographic Details
- Type of award:
- DPhil
- Level of award:
- Doctoral
- Awarding institution:
- University of Oxford
Item Description
- Language:
- English
- Keywords:
- Subjects:
- UUID:
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uuid:fbf15b78-2712-4c2d-a07a-fcdce4799425
- Deposit date:
- 2016-09-16
Terms of use
- Copyright holder:
- Fuller, J
- Copyright date:
- 2016
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