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Music influences hedonic and taste ratings in beer

Abstract:

The research presented here focuses on the influence of background music on the beer-tasting experience. An experiment is reported in which different groups of customers tasted a beer under three different conditions (N = 231). The control group was presented with an unlabeled beer, the second group with a labeled beer, and the third group with a labeled beer together with a customized sonic cue (a short clip from an existing song). In general, the beer-tasting experience was rated as more en...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Publisher's version

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Publisher copy:
10.3389/fpsyg.2016.00636

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Role:
Author
ORCID:
0000-0002-1134-8665
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Role:
Author
ORCID:
0000-0001-7964-0323
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Publisher:
Frontiers Media Publisher's website
Journal:
Frontiers in Psychology Journal website
Volume:
7
Issue:
MAY
Pages:
Article: 636
Publication date:
2016-04-15
Acceptance date:
2016-05-06
DOI:
ISSN:
1664-1078
Pubs id:
pubs:625347
URN:
uri:f800236e-73b6-4451-9cbd-bfd8f759deaf
UUID:
uuid:f800236e-73b6-4451-9cbd-bfd8f759deaf
Local pid:
pubs:625347
Paper number:
MAY

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