Journal article
Pricing ad slots with consecutive multi-unit demand
- Abstract:
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We consider the optimal pricing problem for a model of the rich media advertisement market, that has other related applications. Our model differs from traditional position auctions in that we consider buyers whose demand might be multiple consecutive slots, which is motivated by modeling buyers who may require these to display a large size ad. We study three major pricing mechanisms, the Bayesian pricing model, the maximum revenue market equilibrium model and an envy-free solution model. Und...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
- Version:
- Accepted manuscript
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- Files:
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(pdf, 372.1KB)
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- Publisher copy:
- 10.1007/s10458-016-9335-7
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Authors
Funding
+ Engineering and Physical Sciences Research Council
More from this funder
Funding agency for:
Goldberg, P
Bibliographic Details
- Publisher:
- Springer Publisher's website
- Journal:
- Autonomous Agents and Multi-Agent Systems Journal website
- Pages:
- 1-22
- Publication date:
- 2016-06-05
- Acceptance date:
- 2016-06-15
- DOI:
- ISSN:
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1573-7454 and 1387-2532
- Pubs id:
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pubs:631491
- URN:
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uri:b56c0be0-9193-4b1f-9ecb-a390511cc73f
- UUID:
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uuid:b56c0be0-9193-4b1f-9ecb-a390511cc73f
- Local pid:
- pubs:631491
Item Description
- Keywords:
Terms of use
- Copyright holder:
- Tang et al
- Copyright date:
- 2016
- Notes:
- © The Author(s) 2016
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