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Journal article

The influence of music on the perception of oaked wines – A tasting room case study in the Finger Lakes Region

Abstract:

Innovative wine makers/marketers increasingly see the consumers’ multisensory experience in the tasting room as a means of differentiating themselves from the competition. With recent research demonstrating the influence of music on the wine-tasting experience, the present study introduced music as a unique aspect of a VIP tasting room experience at a family-owned Finger Lakes winery. A convenience sample of 46 participants tasted four oaked still wines (2 white, 2 red) in silence and with a ...

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Publication status:
Accepted
Peer review status:
Peer reviewed

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Publisher copy:
10.1080/09571264.2019.1684248

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More by this author
Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Oxford college:
Somerville College
Role:
Author
ORCID:
0000-0003-2111-072X
Publisher:
Taylor and Francis Publisher's website
Journal:
Journal of Wine Research Journal website
Volume:
30
Issue:
4
Pages:
312-321
Publication date:
2019-11-08
Acceptance date:
2019-09-11
DOI:
EISSN:
1469-9672
ISSN:
0957-1264
Pubs id:
pubs:1053022
UUID:
uuid:8db54010-683e-4b92-8133-77906ef424c3
Source identifiers:
1053022
Local pid:
pubs:1053022

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