Report icon

Report

Storycraft: the importance of narrative and narrative skills in business

Abstract:
Ground breaking research reveals how prominent business leaders in the United Kingdom see ‘narrative’ as an integral part of doing business. Based on extensive interviews with business leaders, mostly CEOs and Chairs, from nearly a third of FTSE100 companies, the study fills a gap in our understanding of narrative in business, and highlights how skills associated with Arts and Humanities subjects are valued and sought out in business contexts.
Publication status:
Published
Peer review status:
Reviewed (other)

Actions


Access Document


Files:

Authors


More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Education
Role:
Author
ORCID:
0000-0002-8114-2582
Publisher:
AHRC Publisher's website
Place of publication:
Swindon
Publication date:
2021-06-07
Language:
English
Keywords:
Pubs id:
1184117
Local pid:
pubs:1184117
Deposit date:
2021-06-29

Terms of use


Views and Downloads






If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP