Information could reduce consumer demand for exotic pets
The global wildlife trade is a growing threat to biodiversity, species conservation and animal welfare. A major driver is consumer demand for exotic pets, and there have been calls for information campaigns to combat this. We created a novel, online survey to assess whether such campaigns could be effective. Our website ‘matched’ individuals with an exotic pet, and asked them to rate how likely they were to purchase one. We manipulated the information shown about each pet, giving either a ‘co...Expand abstract
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- Peer reviewed
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- Copyright holder:
- Moorhouse et al.
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Copyright and Photocopying: © 2016 The Authors. Conservation Letters published by Wiley Periodicals, Inc.
This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
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