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Journal article

Platform playbook: a typology of consumer strategies against algorithmic control in digital platforms

Abstract:

Digital Platforms consist of algorithms and rules that shape consumer behaviour. When faced with these embodiments of the platform’s interests, how do consumers protect their own interests? Through multi-method, qualitative fieldwork focused on commuters using ride-hailing platforms in Metro Manila, this paper shows that consumers develop strategies to achieve better terms for themselves. This paper contributes to the literature on algorithmic control and user agency in two ways. First, it pr...

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Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Oxford college:
St Edmund Hall
Role:
Author
Publisher:
Routledge Publisher's website
Journal:
Information, Communication and Society Journal website
Publication date:
2021-04-02
Acceptance date:
2021-02-09
DOI:
EISSN:
1468-4462
ISSN:
1369-118X
Language:
English
Keywords:
Pubs id:
1161958
Local pid:
pubs:1161958
Deposit date:
2021-02-17

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