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Journal article

Marketing medicines: charting the rise of modern therapeutics through a systematic review of adverts in UK medical journals (1950–1980)

Abstract:

Aims

To examine how pharmaceutical products that were first marketed between 1950 and 1980 were promoted to physicians through advertisements and briefly review advertising regulations and accuracy of the advertisements in the light of modern knowledge.

Methods

We systematically reviewed advertisements promoting drugs for specific therapeutic areas, namely central nervous system disorders (anxiety and sleep disorders, depression, psychoses, and Parkin...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1111/bcp.13549

Authors


More by this author
Role:
Author
ORCID:
0000-0002-3075-5098
More by this author
Institution:
University of Oxford
Division:
MSD
Department:
Primary Care Health Sciences
Oxford college:
Green Templeton College
Role:
Author
ORCID:
0000-0003-1139-655X
Publisher:
Wiley Publisher's website
Journal:
British Journal of Clinical Pharmacology Journal website
Volume:
84
Issue:
8
Pages:
1668-1685
Publication date:
2018-02-14
Acceptance date:
2018-02-01
DOI:
EISSN:
1365-2125
ISSN:
0306-5251
Pmid:
29442380
Source identifiers:
833422
Language:
English
Keywords:
Pubs id:
pubs:833422
UUID:
uuid:4b712410-9277-41d6-93cc-4962713120f2
Local pid:
pubs:833422
Deposit date:
2018-08-17

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