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Editorial analytics: How news media are developing and using audience data and metrics

Abstract:

This Report shows how a subset of news organisations are developing distinct forms of what are called "editorial analytics". These are tailored around particular editorial priorities and organisational imperatives, e.g. they are built around particular kinds of journalism and particular business models. We also find that most news organisations are not there yet, but still use more generic and rudimentary approaches based on at-hand tools and metrics often primarily built for advertising. Jou...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Publisher's Version

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Institution:
University of Oxford
Department:
Oxford, SSD, Politics and Int Relations
Role:
Author
Publisher:
Reuters Institute for the Study of Journalism Publisher's website
Pages:
1-46
Publication date:
2016-02-23
URN:
uuid:3e5e85d4-416d-42e6-8a58-c811ff5aa505
Source identifiers:
614883
Local pid:
pubs:614883
ISBN:
978-1-907384-15-8

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