Journal article
Warm hearts and cool heads: Uncomfortable temperature influences reliance on affect in decision making
- Abstract:
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Can uncomfortable temperature exposure systematically influence consumers’ reliance on affect in decision-making? Using a thermoregulatory framework in which individuals are motivated to maintain thermal comfort, we propose that individuals instinctively adopt a more (less) affective decision-making style in response to uncomfortable physical cold (warmth). We demonstrate that the adoption of an affective decision-making style makes individuals feel warmer (study 1) and more comfortable in re...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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(Version of record, pdf, 2.1MB)
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- Publisher copy:
- 10.1086/701820
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Authors
Bibliographic Details
- Publisher:
- University of Chicago Press Publisher's website
- Journal:
- Journal of the Association for Consumer Research Journal website
- Volume:
- 4
- Issue:
- 2
- Publication date:
- 2019-01-17
- Acceptance date:
- 2018-11-02
- DOI:
- EISSN:
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2378-1823
- ISSN:
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2378-1815
- Source identifiers:
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941330
Item Description
- Keywords:
- Pubs id:
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pubs:941330
- UUID:
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uuid:39d76c93-c322-41a1-a2b5-4c7463c9e0d6
- Local pid:
- pubs:941330
- Deposit date:
- 2018-11-13
Terms of use
- Copyright holder:
- Association for Consumer Research
- Copyright date:
- 2019
- Notes:
- © 2019 the Association for Consumer Research. All rights reserved. This is the publisher's version of the article. The final version is available online from University of Chicago Press at: https://doi.org/10.1086/701820
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