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Journal article

Warm hearts and cool heads: Uncomfortable temperature influences reliance on affect in decision making

Abstract:

Can uncomfortable temperature exposure systematically influence consumers’ reliance on affect in decision-making? Using a thermoregulatory framework in which individuals are motivated to maintain thermal comfort, we propose that individuals instinctively adopt a more (less) affective decision-making style in response to uncomfortable physical cold (warmth). We demonstrate that the adoption of an affective decision-making style makes individuals feel warmer (study 1) and more comfortable in re...

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Publication status:
Published
Peer review status:
Peer reviewed

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Files:
Publisher copy:
10.1086/701820

Authors


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Institution:
University of Oxford
Division:
SSD
Department:
Said Business School
Oxford college:
Green Templeton College
Role:
Author
Publisher:
University of Chicago Press Publisher's website
Journal:
Journal of the Association for Consumer Research Journal website
Volume:
4
Issue:
2
Publication date:
2019-01-17
Acceptance date:
2018-11-02
DOI:
EISSN:
2378-1823
ISSN:
2378-1815
Source identifiers:
941330
Keywords:
Pubs id:
pubs:941330
UUID:
uuid:39d76c93-c322-41a1-a2b5-4c7463c9e0d6
Local pid:
pubs:941330
Deposit date:
2018-11-13

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