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Using social comparisons to facilitate healthier choices in online grocery shopping contexts

Abstract:

This exploratory research examines how we might nudge consumers towards making healthier food choices in online grocery shopping or other digitally mediated food consumption contexts. Our pilot study investigated how different forms of social comparisons could be used to encourage consumers to reduce the number of calories contained in their online grocery basket. Our findings show that participants who were less interested in trying new diets were more willing to reduce calories when present...

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Publication status:
Published
Peer review status:
Peer reviewed

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Files:
Publisher copy:
10.1145/3334480.3382877

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Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Role:
Author
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Role:
Author
ORCID:
0000-0001-9090-924X
Publisher:
Association for Computing Machinery Publisher's website
Host title:
CHI 2020 Extended Abstracts
Publication date:
2020-04-25
Acceptance date:
2020-02-12
Event title:
ACM CHI Conference on Human Factors in Computing Systems
Event location:
Honolulu, Hawaii
Event website:
https://chi2020.acm.org/
Event start date:
2020-04-25T00:00:00Z
Event end date:
2020-04-30T00:00:00Z
DOI:
ISBN:
978-1-4503-6819-3/20/04
Language:
English
Keywords:
Pubs id:
1087156
Local pid:
pubs:1087156
Deposit date:
2020-02-12

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