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Shivering for status: When cold temperatures increase product evaluation

Abstract:

While anecdotal evidence suggests that consumers maintain an association between high-status products and cold temperature, no research has empirically examined this linkage. We propose and demonstrate that physical cold can indeed increase consumers’ perceptions of a product's status signaling and luxuriousness. We demonstrate this consequence can stem from tactile or visually induced temperatures and ultimately increase consumers’ overall evaluations of products. Finally, we highlight bound...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1002/jcpy.1133

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Institution:
University of Oxford
Division:
SSD
Oxford college:
Green Templeton College
Role:
Author
Publisher:
Wiley Publisher's website
Journal:
Journal of Consumer Psychology Journal website
Volume:
30
Issue:
2
Pages:
314-328
Publication date:
2019-08-26
Acceptance date:
2019-07-29
DOI:
EISSN:
1532-7663
ISSN:
1057-7408
Source identifiers:
1036199
Language:
English
Keywords:
Pubs id:
pubs:1036199
UUID:
uuid:144d316f-2927-4a23-a379-72a42c2b1a4a
Local pid:
pubs:1036199
Deposit date:
2019-07-30

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