The existing literature on information disclosure commonly assumes full commitment to truthful disclosure and therefore revelations are always credible, which can be quite unrealistic in many circumstances. This thesis mainly contributes to the literature by studying information disclosure in the form of cheap-talk in auctions and monopoly pricing, which allows for mis-reporting and false disclosure.
The thesis is composed mainly of thre ... [truncated at 450 characters in length]
|Subject||Economics Industrial economics Microeconomics Marketing|
This research is an exploration of how the capabilities of the Internet may have influenced customer preference structures and how these influences may, in turn, have affected loyalty behaviours. These relationships are explored from both customers’ and companies’ perspectives.
A theoretical model is developed which comprises four main components. These are (1) pre-purchase preference structures; (2) post-purchase preference structures ( ... [truncated at 450 characters in length]
|Creator||Muriel Annie Wilson-Jeanselme;|
Objective: To examine the nature of the link between food advertising in UK magazines aimed at children and young people and Internet food marketing, to establish whether consideration should be given to tightening existing controls.
Design: A review and descriptive analysis of food advertising found in a sample of the top five magazine titles aimed at a range of ages of children and young people between November 2004 and August 2005 and ... [truncated at 450 characters in length]
|Author||Gill Cowburn; Anna Boxer;|
|Subject||Public Health Marketing|
|Abstract||Eight consumer surveys over five years, with over eight thousand subjects and across two continents yield three clear results. They are that, firstly, consumers are generally ignorant about nanotechnology, secondly, they are generally optimistic about nanotechnology and, thirdly, despite the general optimism, they draw the line at food, they do not want nanotechnology in their food. Nano-food fails the Snow White Test: Would the transaction proce ... [truncated at 450 characters in length]|
|Subject||Technologies of politics and ecology Attitudes Marketing Science and technology (business & management)|
|Abstract||Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive approach to market segmentation commonly employed by companies does little to identify buying intentions across demographic variables. A more dynamic and deduct ... [truncated at 450 characters in length]|
|Author||Jonathan Reynolds; Muriel Wilson-Jeanselme;|
|Subject||Marketing market research|